How to add your logo to a photo

A logo on your photos turns every post into brand-building. Import it once as a transparent PNG, and every photo after that takes seconds.

Get your logo file right first

The single biggest factor in how professional a logo watermark looks is the file you import. Use a PNG with a transparent background — not a JPG with a white box around it. If your logo only exists on a white or black background, ask whoever designed it for a transparent export; most logo tools produce one in one click.

White or light logos read best on photos, because photos skew darker than pure white. If your logo is dark, consider keeping a white version just for watermarking.

Step by step

1. Pick a photo (or several — logos work in batch too, and on videos).
2. Tap Logo in the toolbar and import your PNG. Transparency is preserved, so only the logo itself appears on the photo.
3. Position and size it. Drag it into a corner or wherever your brand mark lives, and use the size slider to scale it. Keep it big enough to read at thumbnail size.
4. Dial in the opacity. Around 90% keeps a logo crisp but lets a hint of the photo through, which looks intentional rather than pasted on.
5. Save. The logo is stored in the app, so branding the next photo is one tap.

Logo vs. text watermark

If you don't have a logo yet, a styled text watermark in a distinctive font does the same job — see how to add a watermark to a photo. Many creators use both: logo for hero images, text for quick posts.

One logo, every photo, every video

The same imported logo works across single photos, whole batches and videos, so your brand looks identical everywhere your work appears. That consistency is what makes people recognize your photos before they read your name.